Zambia Marketing & Extension Specialist (Renewable), Kabwe, Zambia

Job Description

You will design and lead field-tested adoption and engagement approaches that help farmers clearly understand program value, build trust, and confidently choose to enroll. This is a field-facing role at the intersection of Field operations, behavior change, and communication, turning farmer insights into practical, scalable adoption solutions.

Responsibilities

• Farmer-Centered Adoption Design & Execution

• Design and lead farmer-centered adoption approaches that drive enrollment and trust.
• Translate program offerings into simple, compelling value propositions grounded in farmers' realities, constraints, and priorities.
• Design and coordinate community engagement and mobilization approaches that improve turnout, understanding, and informed decision-making.
• Develop practical farmer-facing messaging tools and ensure consistent, high-quality delivery.
• Spend time in the field observing farmer interactions, identifying breakdowns in understanding, trust, or motivation, and working with field team to adjust delivery, sequencing, and emphasis.
• Continuously refine adoption approaches using farmer feedback, enrollment outcomes, and field observation.

• Adoption Data Analysis & Learning

• Review weekly adoption and enrollment data to identify bottlenecks and drop-off points.
• Combine data with field insight to recommend practical improvements to adoption execution.
• Produce clear, field-relevant adoption post-mortems that highlight what worked, what didn't, and why, grounded in farmer realities.

• Field Team Coaching

• Coach Field Directors and Field Officers on how to communicate value, not just deliver information.
• Strengthen Field Officers' confidence in answering farmer questions and building long-term trust.
• Support Field Directors to plan, monitor, and troubleshoot weekly adoption activities.

• Multi-Channel Farmer Communication

• Shape how messaging shows up across community meetings, radio, SMS, and FO conversations.
• Work closely with Communications to ensure mass media efforts reinforce and support field engagement
• Help sequence and time messages to support farmer adoption and enrollment.

• Cross-functional Collaboration

• Social Behavior Change (SBC): Work closely with the SBC Senior Coordinator to apply behavior-informed insights to adoption and engagement execution, while keeping ownership of field rollout and delivery.
• Government Relations: Partner with Government Relations to align local leader engagement with adoption and community buy-in efforts.
• Communications: Collaborate on the testing and rollout of farmer communication approaches across radio, SMS, and community platforms.

Career Growth and Development

We have a strong culture of constant learning, and we invest in developing our people. You'll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months and set aside time to discuss your aspirations and career goals. You'll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

• Knowledge of community engagement, marketing, or social behavior change in rural settings.
• 3+ years of experience in sales, marketing, or adoption-focused roles within the development or social impact sector.
• Ability to design farmer-centered communication and outreach strategies
• Moderate data analysis (Google Sheets, dashboards) and ability to interpret adoption trends and translate insights into field actions.
• Experience designing or executing multi-channel marketing campaigns. Could include field activations, SMS, radio, community engagement.
• Strong communication skills.
• Coaching and facilitation skills to build field officers and field directors marketing capacity. (Nice to have)