Digital Marketing Officer - Lusaka

About Unicaf:  

Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility

Responsibilities:

• Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Zambian audience

• Paid campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.

• Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.

• Performance Analysis: Analyse and report on social media performance. 

• Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.

• Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.

• Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.

• Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.